Others might offer similar products or services, but it’s why you do it that sets you apart.

With the help of Kim Macfie and The Limbic System’s proven methodology, you’ll regain your clarity of purpose. Our methodology is based on Simon Sinek’s TED Talk ‘How Great Leaders Inspire Action’ and it works.

First we establish your value proposition, often impossible to articulate, but which drives and inspires you. Then we bring it to life to create a tangible identity.

It’s all you and your words – we just articulate and shape it. It might feel bold but we know it’ll work – because it will be you.

Discover more about the theory behind our methodology at www.startwithwhy.com

Organisations and individuals we have worked with include
[ STRATEGIC POSITIONING | BRANDING | KEY MESSAGING | CREATIVE DIRECTION & DESIGN | EVENT CONCEPTS | ADVISORY ]
COLLABORATIVE PROJECTS WITH HARCOURT & GAGE-BROWN LIMITED
Professional Value Proposition / Personal Why’s

Dion Cawood


Innovation & Transformation Advisor
Livestock Improvement Corporation Unforeseeable future

Alex Fear


Marketing & Communications
Specialist
This place for you guys

Helen Camilleri


People and Brand Executive
Gallagher Group Ltd
Look after people

Erin Wansbrough


Chief Executive
Soda Inc – Waikato business incubator
You are enough

the limbic system – director

Kim Macfie

Clarity for Business Strategy
Full potential is just the beginning

2011 - present, CREATIVE COLLABORATIONS HAVE INCLUDED:

Area Design

Big Kid Film Productions

Brigada

Felicity Cawood Artistry & Theming

HGB Strategic Marketing

KT Design

Lisa Ballantyne Design

MaryO! Design

Moviko

Nimbus Media

Percolate

Pro-ject Management

Royal Laboratorie

Tashi Hope Film

The Limbic System is also happy to work alongside your in-house team or agency/design house

Testimonials

I was already a big fan of Simon Sinek since the famous 2009 Ted Talk – I got it, the theory was gold, it resonated – but the lack of a ‘codified process’ that would help those hungry for more (i.e., me) to work out how they get to that ‘lightbulb’ moment was just frustrating. Along comes The Limbic System…

Helen Camilleri
People & Brand Executive - Gallagher

PRO-FORM is a company that grew up in a relatively easy and non-competitive market. We always had the best products, the best service and quality; and there was not much competition, so success came reasonably easily. That changed with the introduction of Asian-based competition who worked

NICK SMITH​
Chief Executive Officer - PRO-FORM​

Creating a new business identity to sing out to the world was not only made easy, but very potent, by The Limbic System. The Limbic System succinctly captured what it is that we are fuelled by. The Company You Keep immerses its own clients in a process designed to help them tap into, reveal and accelerate their…

TONIA CAWOOD
Founder - The Company You Keep